Multicultural Marketing

Multicultural Marketing
How do you work with people who can't speak your language? It sounds impossible, but it's not. I've interviewed people from so many different cultural backgrounds and sometimes they don't even speak my language. As a human, it is possible to communicate with someone from a totally different background to yourself, because most of our cues in commun...
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Don’t be Greedy – A point on Multicultural Marketing for Organisations trying to reach communities.

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We are often asked by clients to solve a particular problem – it might be to increase breast or cervical screening for women from particular communities, increase participation in family life by men from communities, change health habits, increase safety. Our first question is always around the target audience and secondary target audience.When pre...
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