Have you got a story to tell? Do you need to reach an audience effectively with innovative solutions including video and online video, digital media, documentary? Working to a deadline or budget? We are a digital video production house that can help any community, government or corporate organisation in getting messages across on all platforms.


Awareness campaigns
  • The Boilermaker - Amanda Redfern This project enabled Council to promote the many employment opportunities available in trade and industry throughout our Shire, and to showcase women who are locally employed in a range of non-traditional trades.

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    Rosa tells the story about how gambling affected her life, and about the services that are available to help problem gamblers regain control of their lives. The video is in Italian with English subtitles. Multicultural Problem Gambling Service 1800 856 800

  • Multicultural Health Week 2012 Theme "Healthy Kids" The health of thousands of children from 2 – 12 years old from culturally and linguistically diverse (CALD) backgrounds across NSW was celebrated during Multicultural Health Week (3-10 September 12). All over the state activities and events focused on nutrition, physical activity and hand hygiene for healthy and happy kids. The event provided an opportunity to focus on the rights of children with parents who speak a language other than English to have access to available multilingual resources that address all their health needs while growing up.

  • BIBI - My Grandmum, My Papu, My Grandpa and Me is a new animated series produced by Why Documentaries for Alzheimer's Australia NSW which features three children, Ezekiel, aged six, Bibi, aged nine, and Julia, aged 11, talking about their experiences of their grandparent with dementia, in their own words.

  • Spanish "it's not a disgrace...it's dementia" An award winning series (2010 National Multicultural Marketing Award) produced in partnership with Alzheimer's Australia NSW and Multicultural Communities Council Illawarra reducing stigma and debunking myths about dementia and encouraging people to seek help early. Personal stories by people living with dementia and their carers.

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    Why Documentaires has produced a problem gambling awareness campaign including TVCs, DVD, print, radio for the State Gov. Some stories show just how addictive gambling can be. Counsellors CAN help. The launch was at SBS.

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Why Documentaries
Blog

Blog (3)

Friday, 15 November 2013 01:46

The rise and rise of ONLINE

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The rise and rise of ONLINE

On-line video is finally gaining momentum. One camera man we know left Australia as a broadcast camera operator to work in the UK and came back as a an online camera operator he told us that on-line video is where the work is at and overseas it dominates the field for working operators. The work is in on-line video – check at an example of online video by Why Documentaries at Alzheimer’s Australia. Why Documentaries is working steadily and growing markets in on-line video production. Within 3 years, 80% of businesses are expected to have on-line video to showcase their products. What makes us different? We aren’t just corporate video producers, we bring narrative storytelling and documentary to on-line video production that helps you connect with your online video niche audience. Let us know if you need help to identify your on-line audience. On-line video is becoming more and more competitive – how can you make it stand out? By reaching your audience effectively. What does your audience like to do? Where do they spend their money? What kind of content do they already watch? what would they be likely to watch? Word of mouth and personal recommendations work best, so how do you achieve it? Well we know that video is a simple way to get your message across and we are all too busy to search for information on webpages. Video shows people what your product does and customers report that video has really enabled their organisation to get across key messages and raise their profile. Next time you need online video contact us www.whydocumentaries.com.au

Why Documentaries is currently producing 10 online videos for Alzheimer’s Australia’s website. Watch this space!

 

11/13/2013

Friday, 15 November 2013 01:36

It’s My Backyard and it’s Your Backyard!

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It’s My Backyard and it’s Your Backyard!

On 20th October Why Documentaries launched a new project “My Backyard, Your Backyard” documenting the critically endangered Italian- Australian Backyard. We produced these stories as 5 short stories as mini documentaries and digital stories innovatively for multiplatform use. The response we received was overwhelming and I was very proud to have been a part of this project with the organisation Italian Social Welfare (ItSoWel) as the project was completely organic.

Home grown tomatoes, taste second to none.

The Executive Officer Giovanna Cardamone had noticed the end of her backyard garden she knew as a child when her father had passed away. She understood the need to document the stories before they will go. It was sad sometimes to be documenting this project as we could see that this particular type of backyard (you know the one, completely covered in veggies and fruit with concrete, the pizza oven, the chickens, the produce enough to feed a street) is not being carried out by the children of the gardeners. We are too busy and it’s sad. HOWEVER, at the launch, we received some amazing comments “the films made me realise what is important FAMILY”, “I came away with a great sense of community”, “with all that’s going on in the world, it was great to have such a happy night”, “what a beautiful project” and all the thank you message really reinforced to us that it’s important to produce positive stories and to do it at the community level. I believe this is important too for our general mental health and we hope to do more of these type of stories!

 

10/30/2012

Friday, 15 November 2013 01:30

Citizen Journalism…

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 Citizen Journalism…

Citizen Journalism and the Iphone

With mobile phone companies constantly spitting out better and better technology, it has become possible to capture footage on an iphone that was once the domain of high-end cameras held by trained professionals. Whether you watch the rise of Citizen Journalism with joy or trepidation, the sheer amount of new documentary footage available has to be a good thing, right?

Stumbling over this documentary http://www.youtube.com/watch?v=VnvPXspjLtUabout the uprising in Syria, I was surprised to learn the cameraman had shot it using an Iphone. He tells us in the beginning of the documentary his reason for doing this; carrying a camera was too dangerous. The footage itself isn’t great – but then, really, who cares when what it’s showing is so insightful and newsworthy. This is an intriguing example for a new wave of documentary film making which portrays the guts of its subject, rejecting the glossy texture of mainstream broadcasters.

On the other hand, Citizen Journalism opens a floodgate of criticism too broad to mention here. While we wade our way through the hoards of bloggers, tweeters and facebookers, the internet also breeds not-so-credible iphone footage. As consumers of factual television, we are naturally suspicious of fraud in bystander docos and we are aware of the internet ‘trolls’ out there trying to pass homemovies as fact.

Have you ever fallen victim to false citizen journalism? What are your thoughts concerning the production of documentaries on iphones?

 

10/01/2012

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