On-line video is finally gaining momentum. One camera man we know left Australia as a broadcast camera operator to work in the UK and came back as a an online camera operator he told us that on-line video is where the work is at and overseas it dominates the field for working operators. The work is in on-line video – check at an example of online video by Why Documentaries at Alzheimer’s Australia. Why Documentaries is working steadily and growing markets in on-line video production. Within 3 years, 80% of businesses are expected to have on-line video to showcase their products. What makes us different? We aren’t just corporate video producers, we bring narrative storytelling and documentary to on-line video production that helps you connect with your online video niche audience. Let us know if you need help to identify your on-line audience. On-line video is becoming more and more competitive – how can you make it stand out? By reaching your audience effectively. What does your audience like to do? Where do they spend their money? What kind of content do they already watch? what would they be likely to watch? Word of mouth and personal recommendations work best, so how do you achieve it? Well we know that video is a simple way to get your message across and we are all too busy to search for information on webpages. Video shows people what your product does and customers report that video has really enabled their organisation to get across key messages and raise their profile. Next time you need online video contact us www.whydocumentaries.com.au
Why Documentaries is currently producing 10 online videos for Alzheimer’s Australia’s website. Watch this space!
As the internet grows and people’s demand for short authentic stories grow, Why Documentaries remains current in promoting the use of short digital stories to increase campaign awareness and education about prominent health issues across Australia and now internationally. With 3 minutes we saw people at the digital stories launch held in Wollongong this week pass the tissue box around. The majority of people at the launch thanked us for making the story understandable and interesting about information they needed to know. We showed 6 stories in 6 languages. These stories produced in partnership with Alzheimer’s Australia and with Multicultural Communities Council illawarra will be accessible worldwide. We already know that some of our multicultural resources are being used as health resources as far afield as Saudi Arabia, Colombia and in the Middle East. People in Europe have viewed and commented on our project. It won the National Multicultural Marketing Award and it deserved to! Why Documentaries offers innovative solutions for organisations with projects that need to reach niche audiences. Contact us to find out more
Check out an example below!
In 3 minutes we tell you how dementia is experienced from a highly personal story.
On 20th October Why Documentaries launched a new project “My Backyard, Your Backyard” documenting the critically endangered Italian- Australian Backyard. We produced these stories as 5 short stories as mini documentaries and digital stories innovatively for multiplatform use. The response we received was overwhelming and I was very proud to have been a part of this project with the organisation Italian Social Welfare (ItSoWel) as the project was completely organic.
Home grown tomatoes, taste second to none.
The Executive Officer Giovanna Cardamone had noticed the end of her backyard garden she knew as a child when her father had passed away. She understood the need to document the stories before they will go. It was sad sometimes to be documenting this project as we could see that this particular type of backyard (you know the one, completely covered in veggies and fruit with concrete, the pizza oven, the chickens, the produce enough to feed a street) is not being carried out by the children of the gardeners. We are too busy and it’s sad. HOWEVER, at the launch, we received some amazing comments “the films made me realise what is important FAMILY”, “I came away with a great sense of community”, “with all that’s going on in the world, it was great to have such a happy night”, “what a beautiful project” and all the thank you message really reinforced to us that it’s important to produce positive stories and to do it at the community level. I believe this is important too for our general mental health and we hope to do more of these type of stories!
Citizen Journalism and the Iphone
With mobile phone companies constantly spitting out better and better technology, it has become possible to capture footage on an iphone that was once the domain of high-end cameras held by trained professionals. Whether you watch the rise of Citizen Journalism with joy or trepidation, the sheer amount of new documentary footage available has to be a good thing, right?
Stumbling over this documentary http://www.youtube.com/watch?v=VnvPXspjLtUabout the uprising in Syria, I was surprised to learn the cameraman had shot it using an Iphone. He tells us in the beginning of the documentary his reason for doing this; carrying a camera was too dangerous. The footage itself isn’t great – but then, really, who cares when what it’s showing is so insightful and newsworthy. This is an intriguing example for a new wave of documentary film making which portrays the guts of its subject, rejecting the glossy texture of mainstream broadcasters.
On the other hand, Citizen Journalism opens a floodgate of criticism too broad to mention here. While we wade our way through the hoards of bloggers, tweeters and facebookers, the internet also breeds not-so-credible iphone footage. As consumers of factual television, we are naturally suspicious of fraud in bystander docos and we are aware of the internet ‘trolls’ out there trying to pass homemovies as fact.
Have you ever fallen victim to false citizen journalism? What are your thoughts concerning the production of documentaries on iphones?
Welcome to the Why Documentaries blog where we aim to spark a discussion about the whys and wherefores of documentary film-making. From ethics to artistry, the Why blog will leave no stone unturned.
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